Search Engine Optimization (SEO) is the process of improving your site’s ranking in search engine results. The term has broadened to include practices that will drive more traffic to your site without search engines. Below are some of the components of effective SEO.
Onsite SEO pertains to the code and content of your site and its relationship to the search keywords you want your site to rank well in. These days it is essential that your website be specifically authored with the intent to have it recognized and highly ranked by national search engines on relevant keywords. The content, design and copy must all work towards the goal of getting pole position on search results against your competition. Bunting Group has a comprehensive process for optimizing your site. Using proprietary methods, traditional methods, web standards and close examination of the relationship between your keyword goals and the content of the website Bunting Group makes sure your site is ahead of your competition.
Once the site has been developed it still has a long way to go.
Unlike Print media the internet is constantly changing the way people search for information and the results they recieve when searching for your business. Bunting Group will work with you to develop an affordable means of monitoring traffic to your site and refining your website’s content and structure to improve your site rankings.
Offsite SEO concerns all elements beyond your url that may influence your site rankings. The most common example of Offsite SEO is incoming links. The more sites you can get linking to your website the better. The bigger the site linking to you the more important your site becomes in the eyes of search engines which, in turn, will boost your rankings. Link Building is just one example. Bunting Group has multiple services that can help you build your website popularity online both with your target market and search engines simultaneously.
Managing social media is a great way to increase your SEO. We are talking about more than Facebook & Twitter. We are talking about immersing your site in a culture that wants to link to the relevant content in your website.
integrate social media elements and participation onto the site
Social Media Marketing
Create, manage and track Facebook, twitter, linked in accounts
Create, manage and track fan clubs
Create, manage and track industry Blogs
Create, manage and track forums
Create, manage and track Generic Product Sites