Articles / Insights

Walking the line with SEO

From Newsletter 090710
Search Engines can only see text. This rule has shaped effective website design for years. Since alt tags and metadata can only go so far in describing images, flash, and other elements of a site many developers have come to the conclusion that a site has to be text heavy to be successful. While there is great value in Search-able content it is important not to forget the customer once they get to your site. You can have great search engine rankings AND a site that leaves a lasting impression on your market. It takes planning and a strong marketing identity but combining stunning imagery and effective content into a single marketing message can give you results beyond the visit to your site. Your site becomes a touchstone to your brand and products.