Articles / Insights

The Importance of Design and Visuals

From newsletter 090710
Often in an attempt to maximize a site’s SEO business owners end up with a ‘vanilla’ site that looks like other text heavy sites in the industry. This is due to the inclination of most web development companies towards the technical aspects of the site and a belief that online marketing is different from other branding venues. Yet the interaction with the consumer is still the same. Your website is making an impression on your consumer just as any other visual media would. The client is going to form her opinion about your brand and your products from what she sees. While text and coding is an important behind the scene component of a successful site. The visual impression of your product and brand is the single most important front-end component in creating a purchase decision. Just like television and print the content of the piece is important but the visuals are what will shape the perception of your offering.