From Newsletter 090710
Usability has always been a consideration when building websites, yet, as many sites evolve with an emphasis on the technical aspects of the site the user can once again can be forgotten having to deal with multiple levels of dropdown navigation or the uncertainty of “not knowing where they are” on the site. This pitfall also occurs with design heavy sites. In an attempt to create something new and fresh ‘cool looking’ sites can leave the user wondering what they have to click to get back to the home page. Once again, simple structure, relevant SEO conscious content and stunning design & imagery are the three elements to marketing your company online.